Nowadays, Rue Neuve has the highest rents of any street in Belgium, at €1,850 / sqm / year. It is the thoroughfare for all international mass-market clothing (Zara, H&M, Nike, Diesel, etc.) and food (Pret a Manger, McDonalds, Burger King, Exki, etc.) retailers have a presence Rue Neuve.

Having recently undergone a total renovation, Rue Neuve provides a cutting-edge shopping experience that allows brands to have a high traffic storefront as part of an omni-channel retails experience. It is a prime popular market location in Belgium.

Prometheus Capital footprint represents 2.500 sqm of retail shops and residential areas.